Press Release: V2001042
Patrina Mak
Marketing Manager
3 Jalan Mata Ayer
Singapore 759150

22 October 2001

A Successful Exhibition for The Embroidery Connection in ITMA Asia 2001

The Embroidery Connection participated successfully in the biggest textile machinery exhibition in Asia, The 1st Asian International Exhibition of Textile Machinery, ITMA Asia 2001 Singapore.

The50-year-old European trade show had been brought over from Europe to Asia, occupying 60,000 square meter of gross space on the ground floor of Singapore Expo. It was held from 15th to 19th October 2001. More than 800 exhibitors from 32 countries including United States, Canada, Austria, Switzerland, Italy, Germany, Japan, Taiwan, China, South Korea and Australia took part in the exhibition.

We used the SSCI registration system to capture our visitors’ information by only scanning their badges. It was a very convenient and useful system to manage our customer database and it was easy for us to follow up on their specific interests of our products and services.

During the exhibition Mr. Gunter Heinzle, CEO of Heinzle embroidery AG Switzerland, made many demonstrations of our flagship product, ProLace. “Visitors usually asked me how to simplify their punching process with ProLace in order to make the perfect design & punch.” said Mr. Heinzle, who is also a professional puncher.
Visitors were not only interested on the demonstration but also enquired complete solutions for their embroidery business, which included software, hardware and mechanical systems. After demonstrations, Mr. Dieter Muller, Director of AllCAD, discussed & recommended solutions to our visitors. In the meanwhile, Mr. Andy Medik, President of InterService Medik Austria, presented his mechanical solutions.

A special promotion price of only US$ 1 000,- for the Heinzle Embroidery Library Books attracted many customers, who could sit down and select their favorite designs. At the same time our existing customers flew all away from Thailand to visit our booth. “Special thanks to our loyal customer Thonburi Lace Co., Ltd., who also visited us. We not only concentrate on selling products & services, but we also focus on building customer relations!” quoted Mr. Dieter Müller.

“The Embroidery Connection is committed to provide complete solutions and services of superior value to ensure the success of our customers!” said by Andy Medik.
“Last but not least, we wish to extend our heartfelt thanks to all our visitors for their participation, and we hope to see you in the next splendid ITMA show at Birmingham, United Kingdom in 2003.” said Patrina Mak, Marketing Manager of AllCAD.

About AllCAD – AllCAD Technologies Ltd. is a developer of CAD applications offering targeted solutions and services for the Embroidery Industry. The company based in Hong Kong, with developments in Austria and with Support Centers in Switzerland, Austria, Singapore and Columbia, is specialized in the development of Embroidery Design and Punching Systems. AllCAD provides various services ranging from installation over system training on their products, to consultancy.

About Heinzle embroidery AG, Switzerland –Is a Swiss company who is able to offer extensive service for Schiffli and Multihead embroidery. Services included are: Library of punched samples, new creations (sketches), technical drawings, punch cards for all systems, Saurer <-> Plauener Card conversion, punching training etc.

About InterService Medik, Austria – InterService Medik, Austria is based in Austria and offers the Casati CPS90 punching system, Card Simulators, Card Punchers etc. Interservice Medik also provides the full service range for these products including installation, repair and service, training and consultancy.

About Dieter Mueller Personal CAD/CAE System, Austria – Dieter Müller Personal CAD/CAE Systems Austria is a developer of the popular Casati DS90 Embroidery Design system, the predecessor of ProArt. The company provides services for this system and also offers a class “Computer based Embroidery Design”.